Goat.com wanted to maximize the value of its product listings to increase sales from organic traffic by 10x over the next couple of years. This aggressive sales growth was achievable by an SEO strategy that leveraged strong user growth to generate more listings that ranked well for hundreds of thousands of relevant keywords.
Fire&Spark™ began the project with keyword research to understand the high value long tail and head terms used by GOAT’s customers to find sneakers online. Then, our team fixed technical issues on goat.com that prevented search engines from properly crawling and indexing the website.
We researched competing SEO strategies used by online shoe retailers and developed an SEO strategy designed to significantly grow the number of listings indexed in Google and optimize them for the right keyword phrases.
This SEO strategy involved fundamental changes to the architecture of the website, including implementation of tagging, optimizing product copy, important changes to HTTP server response headers and a sitemap reorganization.
The keyword research focused on long tail keywords used by sneaker buyers to find specific products. Our goal was to rank well in search engines for thousands of these keywords.
Then, our team conducted a technical SEO audit of their existing website and researched competing SEO strategies in their space.
After implementing fixes for high priority technical issues, Fire&Spark™ prepared an SEO strategy designed to:
Next, Fire&Spark™ defined a website architecture for GOAT’s marketplace to optimize the website as it scaled to hundreds of thousands of product listings.
Key points of the website architecture plan included:
As the marketplace attracted more users and product listings, Fire&Spark™ optimized GOAT’s SEO rankings and increased organic traffic by 87% in 6 months.
See how other lifestyle and ecommerce brands leveraged Fire&Spark’s SEO expertise for measurable success:
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