With the tight deadline in mind, we first developed strategies to protect the website’s current search engine rankings during the redesign. Then, we worked with developers to build a new site that generated even more organic traffic after the relaunch.
To help P.volve achieve these ambitious goals with such a tight deadline, Fire&Spark™ instantly got to work establishing baseline SEO metrics, performing keyword research to determine high value keywords to target, and giving the web development team recommendations on how to establish technical SEO requirements for the new website.
On the day of the site launch, we monitored vital SEO metrics, tested redirects, configured Search Console accounts, evaluated the new sitemap, and tested pages with external links. By doing all this work the day of the launch, we were able to quickly identify and remedy technical site issues that would have hurt the site’s organic traffic down the road.
Following the launch, Fire&Spark™ monitored page indexation, crawl rate, keyword rankings, organic traffic, domain authority, and Search Console data. By keeping such a close eye on the site, our analysis and remediation recommendations squelched issues that would have otherwise dampened organic traffic after the relaunch.
By keeping SEO at the forefront of our site redesign efforts, Fire&Spark™ was able to achieve a 48% increase in organic sessions from Q4 2018 to Q1 2019 and an even larger increase in organic sales.
See how other lifestyle and ecommerce brands leveraged Fire&Spark’s SEO expertise for measurable success:
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