Patient-Centric SEO Content Builds Scalable Acquisition Machine For Telehealth Brand

Industry: Digital Health
Client Name: Bicycle Health

Facing challenges from the difficulties of ranking in the digital health space, Fire&Spark delivered an SEO transformation for a telehealth provider specializing in opioid use disorder treatment. This strategy resulted in a 30x increase in organic conversions by focusing on patient-centric SEO tactics and establishing the provider as a trusted leader in a competitive healthcare landscape.

30X

Organic Conversion Growth in 2 years

Valuable and trustworthy medical content drove sustainable conversion growth.

The Challenge

Overview

Challenge: Breaking Barriers in Digital Health with Trust and Visibility

Bicycle Health, a telehealth opioid use disorder (OUD) treatment provider was struggling to gain traction and build a patient base. In a digital landscape dominated by costly paid advertising, they needed a sustainable, scalable way to connect with patients seeking compassionate and effective care. Despite their data-driven, clinically-backed approach, their limited online visibility hindered their ability to build trust and reach those in need.

Knowing content was key, they sought Fire&Spark’s expertise to:

Gain online visibility from patients actively searching for trustworthy, stigma-free OUD treatment.
Develop content that resonates with and engages individuals ready to begin their treatment journey.
Build trust and credibility with healthcare audiences, positioning the provider as a leading expert in opioid dependence treatment.
Drive measurable results while maintaining the highest standards of information quality and value.
Reduce Customer Acquisition Costs (CAC) by shifting patient acquisition from a paid-first to organic-first approach.

Primary Challenges

Limited Resources: As a startup with limited in-house resources, Bicycle Health needed an SEO strategy that maximized the impact of their content creation and web development resources. This meant we had to go beyond traditional SEO blog writing to pursue more scalable and impactful strategies.
Demonstrating Expertise and Trustworthienss: Operating in the space of opioid use disorder treatment requires a deep understanding of the emotional and psychological needs of patients. To build trust, content needs to empathize with the struggles of opioid dependency and offer compassionate, stigma-free support.
Lack of Existing Online Presence: As a startup, the treatment provider lacked both content and online authority. Building trust and credibility in the competitive healthcare space demanded a rapid expansion of high-quality, expert-driven content.

Fire&Spark recognized these challenges and developed an SEO strategy that prioritized patient needs, leveraged expert insights, and delivered measurable results.

The SEO Strategy & Implementation

Fire&Spark’s strategy for Bicycle Health went beyond generic SEO tactics. We combined a deep understanding of their target audience with conversion-oriented strategies to drive meaningful patient engagement.

The aim was to increase visibility where it mattered, reaching patients actively seeking help, guiding them to supportive resources, and providing the education needed to empower them in their treatment journey.

The ultimate goal was to drive conversions through scalable content that educated and supported their patients.

Key Elements of the Strategy

Building Trust Through Expertise

We harnessed the knowledge of Bicycle Health’s medical professionals to create authoritative content, including case studies and medically-verified resources.
We focused on high-intent, non-branded keywords to connect with individuals actively seeking information regarding OUD treatment.
We positioned Bicycle Health as a credible and expertise-backed resource, establishing their leadership in a field where building patient trust is crucial.

Patient-Centric Content Approach

We prioritized content that addressed patient concerns, answered common questions, and provided support throughout their recovery journey.
By aligning content with the compassionate approach patients seek, we attracted visitors genuinely interested in learning more about OUD treatment options.

Alternative Content Formats

To quickly build up the site’s content without relying on resource-intensive blog creation, we developed an alternative content strategy that targeted high-intent traffic and:

To rapidly expand Bicycle Health’s online presence, we implemented a scalable content strategy that went beyond traditional blog posts.
We targeted high-intent keywords with concise and informative Q&A content, requiring fewer resources while still delivering valuable information.
All Q&A content included trust factors like citations and medical professional authorship to enhance credibility.
We also produced thousands of pages targeting high conversion intent local search terms, including terms specifically mentioning the insurances which Bicycle Health accepts.

Technical SEO Optimizations

To enhance the impact of content on search rankings, Fire&Spark implemented targeted technical SEO optimizations:

Keyword Cannibalization Fixes: Streamlined site architecture to ensure each keyword was targeted by a single, optimized page, eliminating internal competition for search rankings.
Optimized On-Page Elements: Replaced image-based headers with text headers, improving readability for search engines and aligning with Google’s accessibility standards.
Enhanced Internal Linking: Improved site navigation and ensured each new page was easily accessible, which boosted crawlability and helped Google recognize the breadth of relevant content on the site.

Data-Driven Adjustments and Iterations

We continuously monitored engagement metrics and adjusted the SEO strategy in real-time to ensure ongoing alignment with patient needs and search behaviors.

Each piece of our strategy was crafted to connect SEO with meaningful patient outcomes, ensuring the telehealth provider’s visibility, authority, and patient acquisition efforts were directly tied to their mission of compassionate, accessible care.

The Results & Business Impact

Fire&Spark’s patient-centric SEO strategy delivered transformative results for Bicycle Health:

30x Increase in Organic Conversions

By providing high-intent content that supported patient decision-making, we achieved a remarkable increase in conversions within just two years.

78x Growth in Organic Clicks

Creating thousands of new pages targeting high-intent keywords skyrocketed organic traffic, allowing the provider to connect with the patients they exist to serve.

4,160% Increase in Ranking Keywords

Bicycle Health achieved significant visibility gains, ranking for tens of thousands of new keywords and seeing a 3,630% boost in keyword rankings in the top 10 positions.

Resilient Growth Amid Algorithm Changes

By focusing on authoritative, science-backed content, the provider’s rankings and traffic growth accelerated even through search algorithm updates which negatively impacted many others in the healthcare space.

Fire&Spark’s SEO strategy empowered this telehealth provider to achieve sustainable, long-term business growth by connecting with patients, building credibility, and supporting measurable outcomes.

Looking Forward Long-Term Value

Today, Bicycle Health is recognized as a leading provider of OUD treatment. Our SEO strategy not only fueled their initial growth but also played a crucial role in securing further investment, enabling them to expand their reach and provide accessible care to more patients.

Why Fire&Spark for Telehealth?

The digital health space is notoriously challenging for SEO. So, what enabled Fire&Spark to succeed with this telehealth client where others fell short?

It’s simple:

With over 20 years of experience in SEO, Fire&Spark focuses on what truly drives business growth. We create SEO strategies that support the entire patient journey and are customized to the unique needs of the healthcare niche.

Unlike traditional agencies that focus on churning out “minimum viable product” blog content, Fire&Spark collaborated closely with the telehealth provider’s subject matter experts to craft a strategy focused on providing genuine value to patients and positioning the provider as a trusted industry leader, not just boosting vanity metrics.

The results speak for themselves:

Fire&Spark’s custom SEO approach continues to deliver sustainable growth and patient acquisition, underscoring the advantage of a strategy that prioritizes long-term scalability over short-sighted “best practice” optimizations.

More Results

See how other digital health clients leveraged Fire&Spark’s SEO expertise for measurable success:

Organic Conversion Growth in 10 Months

Discover How

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Aligning your SEO strategy with revenue goals
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