Fire&Spark

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark

SEO Training

SEO Training

SEO Strategy   |   Content Marketing

Increase organic traffic – without an expensive agency retainer.

SEO “Best Practices” Aren’t Enough

Modern SEO “best practices” can be confusing and overwhelming. But, outsourcing SEO to an agency comes with a lot of risks and a hefty price tag. With in-house teams facing budget barriers, growing your in-house SEO capabilities is a better path for many businesses.

With Google’s introduction of its AI-powered search engine, the entire SEO landscape is different – and many traditional technical SEO strategies are no longer effective. Our SEO and Content Marketing training will empower your team with modern SEO strategies and up-to-date best practices for increasing online visibility and driving website sales long term.

Learning objectives

Your marketing team will be able to:

  • Research competing websites to benchmark your performance against competitors.
  • Set realistic organic traffic goals and choose the right KPIs to track for your business.
  • Choose purchase intent keywords that drive conversions.
  • Develop optimized content that will attract your target audience.
  • Generate more sales and leads from organic traffic.
  • Avoid common SEO traps that could kill your rankings.
  • Build search engine authority that improves search engine rankings.
  • Implement modern SEO best practices strategically for your website content.

Our Training Model

Preparaton

Preparation

Training modules are customized based on our analysis of your needs.

Engagement

Engagement

Hands-on training sessions are engaging, easy to understand, and relevant for your team.

Follow Up

Follow Up

Ongoing support ensures your team applies lessons in their day-to-day work to truly impact your business.

About the Instructor

Dale BertrandFire&Spark’s Founder & President, Dale Bertrand, has been an SEO and content marketing specialist to Fortune 500 companies and venture-backed startups around the world for two decades. Dale applies his graduate school work in artificial intelligence to search engine marketing and leads corporate training events in-person and virtually across the globe. Dale also serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization and has his BS and MS degrees in Computer Engineering from Brown University.

In addition to this training program, Dale shares his SEO and content marketing knowledge at 20+ top industry conferences annually, including Hubspot’s INBOUND, Traffic and Conversion Summit, and Content Marketing World. Learn more about Dale’s speaking experience here.

“Fire&Spark’s approach to SEO goes way beyond SEO best practices and typical SEO strategies. I absolutely recommend Fire&Spark’s SEO training. They’re doing things others aren’t doing. The industry just hasn’t caught up yet.”

– Rachel Hernandez, Director of Brand Strategy, The HOTH

Training Process

Fire&Spark will lead your team through 6 SEO training modules designed to teach you how search engines work, explore search engine optimization strategies, and reinforce the learning after the participants have applied the learnings to their day-to-day work. View details from each session module below:

Concepts Description
Module #1
  • How SEO Works
  • Crawling and Indexation
  • Search Intent
  • Content Quality
  • Page Rank
  • Introduction to SEO
  • How search engines work
  • The quality factors that drive rankings
Module #2
  • Website Architecture
  • Constructing Web Pages
  • HTML Essentials
  • Core Web Vitals
  • Images, Text and Internal Links
  • Metadata Optimization
  • How to build a website that is easily crawled by search engines
  • How to construct web pages that attract organic traffic
Module #3
  • The Future of AI Search Engines
  • Content Gap Analysis
  • Choosing Keywords
  • Aligning Search Intent to Convert Visitors
  • How to develop SEO content that targets high value keywords, aligns with the proper search intent, and converts visitors into customers
Module #4
  • Content Strategy
  • Writing for SEO
  • Shareable Content
  • Content Siloing
  • Quality Guidelines
  • Content Promotion
  • Creating content for SEO campaigns that generate engagement, authority, and drive organic traffic
Module #5
  • Authority Building Strategies
  • Backlinking
  • Engagement
  • Reviews, Mentions and Comments
  • How to build website authority
  • How to improve search engine rankings by increasing engagement with your content
  • How to associate your brand with authoritative experts
Module #6
  • Common SEO Mistakes to Avoid
  • Duplicate Content
  • Spammy Backlinks
  • Dangers of Buying Links
  • Manual Penalties
  • How to avoid common SEO traps
  • The tactics that can hurt your search engine rankings

Clients We’ve Trained

SEO Opportunity AnalysisStagnant Organic Traffic?

Our SEO Analysis will uncover opportunities to:

  • Higher keyword rankings
  • Better targeted content
  • Stronger authority building

Get my free SEO Opportunity Analysis

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