years of tech & marketing experience
clients served
revenue generated
We redefine what it means to partner with an SEO agency. Our approach is built around delivering strategies that drive real business impact, while positioning your brand for long-term success.
Here’s how we make it happen:
Business-First SEO
Every tactic is designed with your bottom line in mind, focusing on ROI-driven outcomes like increased revenue and customer acquisition.
Future-Ready Strategies
We anticipate change, from emerging technologies to shifts in consumer search behavior, ensuring you stay ahead.
Seamless Integration
We align SEO with your broader marketing and operational goals, creating cohesive strategies that drive holistic growth.
Sustainable Leadership
Our scalable strategies not only fuel growth but position your brand as an industry leader with a strong competitive edge.
Data-Driven Transparency
With every campaign, we bring clarity and accountability through data-driven insights and continuous optimization.
Your client team at Fire&Spark is structured to deliver expert guidance, efficient execution, and the dependable support needed for SEO to accelerate your business goals.
Senior SEO strategists are directly involved in every project.
A robust team structure means quicker turnaround times.
Access a wide range of technical and strategic expertise.
Overlapping expertise ensures consistent support.
Leadership stays involved, providing insights and direction.
At the heart of what we do is a story of innovation and commitment.
Fire&Spark started with a bold idea: SEO should be a tool not just for visibility but for transformation. Dissatisfied with cookie-cutter solutions, Dale Bertrand founded the agency to bridge the gap between technical expertise and business impact.
Today, we’re proud to partner with forward-thinking businesses across industries, driving the future of SEO rooted in real opportunities and sustainable, measurable success.
Your success, and our journey has been led by a team of experts united by a passion for creating value and a relentless drive for client success.
CEO & Founder
Dale Bertrand has spent over 25 years transforming SEO from a tactical tool into a powerful growth engine for brands in ecommerce, SaaS, digital health, and technology. With extensive experience at the intersection of technology and marketing, Dale is known for his future-focused approach, blending cutting-edge strategies with a deep understanding of evolving search behavior.
A thought leader in the SEO industry, Dale has trained thousands of marketers and spoken at over 100 conferences, sharing actionable insights on AI, the future of search, and building ROI-driven SEO strategies. His innovative methodologies have helped clients recover millions in lost revenue and turn SEO into a driver of meaningful, measurable business impact.
When he’s not guiding brands to success, Dale is inspiring audiences with his dynamic keynotes or experimenting with the latest trends in digital marketing.
Lead SEO Strategist
Josh DeGrasse-Baumann combines his passion for writing and marketing with a deep expertise in technical SEO. With extensive experience across major CMS platforms and a working knowledge of HTML, CSS, JavaScript, and PHP, Josh is skilled at crafting SEO strategies that drive impactful results for businesses of all sizes.
Throughout his career, Josh has guided nationwide businesses through complex website transitions, ensuring seamless search visibility, and helped small businesses establish a strong presence in organic search. A proponent of data-driven marketing, he has also led company-wide efforts to upskill teams in Google Analytics and data storytelling.
Beyond SEO, Josh is a dedicated advocate for art and literature, having run two literary magazines. His creative mindset and technical expertise enable him to craft innovative strategies that connect businesses with their audiences.
Director of Client Services
Noah Goldfarb oversees SEO strategies that drive measurable growth for Fire&Spark’s clients. With over six years of experience at Fire&Spark, Noah has managed SEO campaigns for renowned brands like Citizen Watch, Bicycle Health, and Devo, helping them outperform competitors and achieve significant organic revenue growth.
A seasoned leader, Noah has built scalable operational frameworks that enable Fire&Spark’s Client Services team to deliver world-class results and unparalleled strategic partnerships to its clients. He is passionate about developing custom SEO strategies for brands’ specific goals and situations, and turning those strategies into actionable roadmaps that empower clients to achieve business-changing outcomes.
Noah’s expertise extends beyond client success—he leads and trains junior staff, manages relationships with our trusted agency partners, and speaks about SEO at industry events. His creative problem-solving and dedication to excellence ensure Fire&Spark remains at the forefront of innovative SEO solutions.
Chief of Operations (COO)
Katie Bedford drives strategic alignment, streamlines operations, and guides the agency to navigate the tides of change in the market. With over a decade of experience in digital agencies, Katie leverages her expertise as a Certified Project Management Professional (PMP) and Certified Scrum Product Owner (CSPO) to identify opportunities for growth and efficiency.
A former aerospace engineer with a passion for problem-solving, Katie is known for designing innovative processes and leading brainstorming sessions that inspire actionable solutions. She excels in turning complex challenges into clear strategies, all while fostering a motivated and collaborative team environment.
Outside of work, Katie’s keen sense of humor and love for creative thinking make her an inspiring and approachable leader who’s committed to both the success of her clients and the growth of her team.
Chief Financial Officer (CFO) & HR Manager
Srdjana Radovic combines her expertise in finance and human resources to ensure the agency operates efficiently and sustainably. With nearly four years at Fire&Spark, Srdjana has played a pivotal role in streamlining financial operations, managing budgets, and fostering a positive workplace culture that supports both employee growth and business success.
In her dual role, Srdjana oversees financial planning and reporting while also leading talent recruitment and development initiatives. Her ability to balance strategic decision-making with a people-first approach ensures Fire&Spark’s operations remain both innovative and resilient.
A natural problem-solver, Srdjana is passionate about aligning the company’s financial goals with its mission to deliver exceptional results for clients while growing an exceptional team. Outside of work, she enjoys exploring new ways to optimize processes and create meaningful impact through her work.
Inspiring Audiences at the Intersection of Innovation and Impact
Leading the charge is Dale Bertrand, whose expertise has shaped both Fire&Spark and the industry.
Not just the founder of Fire&Spark, Dale is a trusted voice in the SEO and digital marketing world. With over 25 years of experience blending technology and marketing, Dale is known for his engaging, insightful presentations that inspire audiences to embrace emerging tools and strategies with confidence.
Through animated keynotes and hands-on sessions, Dale breaks down barriers, helping marketers transform into trailblazers in their fields. Whether he’s presenting at industry-leading conferences or training in-house teams, his relatable stories and actionable insights leave a lasting impact.
Curious to learn more or book Dale for your event?
It’s that leadership that has driven measurable impact for our clients across industries. From doubling organic sales to achieving record-breaking growth, Fire&Spark has helped brands turn big ambitions into measurable success.
Leadership means aligning our expertise with your vision. It’s about creating a partnership rooted in shared purpose and trust, guided by principles that ensure every strategy, decision, and interaction delivers real impact.
Guiding all our clients’ successes is a set of core values that define who we are:
Your goals become ours, and we grow together.
Always learning, always innovating to stay ahead.
Celebrating wins, owning challenges, and always striving for better.
Attention to the smaller details leads to bigger results.
Grounding every decision in evidence and insight.
These values shape not only how we lead internally but how we connect with you – ensuring our work is intentional, collaborative, and always focused on creating lasting success.
Your goals deserve more than a one-size-fits-all approach.
Whether you’re looking to elevate your brand, grow your customer base, or position your business as a leader in your industry, we’re here to help.
