There’s an ongoing feud in the eCommerce digital marketing world. It’s the battle of creativity vs. data-driven decision-making. And it’s being fought by brand marketers and SEO strategists. The
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eCommerce
A Quick Guide to SEO for eCommerce Category Pages
We’ve observed that eCommerce websites usually spend a good portion of their SEO resources pushing individual product pages to the top of Google. As important as this is, you don’t want to
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Authentic Content Marketing Guide For E-Commerce
Google any question that’s on your mind right now. What do you see? Dozens and dozens of articles, blog posts, and videos are all desperately trying to get you to click on them. Similarly, when
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How to Reduce Bounce Rate By Understanding Search Intent: A Beginner’s Guide
Bounce rate is an important metric for understanding customer behavior when visiting your eCommerce website because it measures the effectiveness of your pages. Customers who bounce don’t buy.
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Getting Traffic, But No Sales? 5 Ways to Discover the Search Intent of Your Keywords
For every SEO campaign, success should be defined by sales growth – not merely improvements in rankings or growth in organic traffic. Unfortunately, many brands pursue SEO strategies that lead to
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