While the most valuable customers for websites are usually the ones who are at the bottom of the funnel and are ready to immediately convert, it is important to make the most out of every
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Uncategorized/Miscellaneous
Notes from Marketing AI Conference 2023
At the end of July, I attended the Marketing AI Conference 2023 (MAICON) in Cleveland. I expected to learn more about marketing AI tools, streamlined marketing workflows and how agencies are
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Beyond Organic Traffic: SEO Content for Conversion
Marketers face the challenging task of increasing online sales amidst a rapidly evolving digital landscape. Traditional SEO practices often focus on boosting rankings and traffic. However, with
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Fire&Spark is Pivoting Our Agency
Today, we’re unveiling Fire&Spark 2.0. Why the change? Because the SEO industry is stuck in the past. So, we are innovating to transform the entire industry. Brands need SEO that generates
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What is Evidence-based SEO?
There are two ways to approach SEO — or any marketing endeavor, for that matter: Follow the best practices. Follow what works. The problem with SEO “best practices” But wait, aren’t they called
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