On the latest episode of the Earned Media Podcast, Fire&Spark Managing Director Dale Bertrand talks to digital marketing consultant Eric Schwartzman about cause-related SEO, the future of
Read More
Uncategorized/Miscellaneous
SEO Reputation Management: 5 Steps To Gain Google’s Trust
It’s not easy for search engines to choose the 10 best results for your query from 4 billion pages on the web. It takes sophisticated algorithms to efficiently crawl, filter and sort the entire
Read More
It’s Time to Ditch Technical SEO
The technical approach to ecommerce SEO is no longer effective on its own. You can almost completely ignore the long list of technical issues your SEO consultant presents to you. Chasing SEO best
Read More
Why Your Ecommerce SEO Strategy Needs a Mission
Thanks to mission-driven brands like Beyond Meat and Warby Parker, we all know that brand purpose is an incredibly powerful marketing asset. But many marketers don’t realize that any brand can
Read More
How Purpose-Driven Digital Marketing Strategy Generated Multi-Million Dollar Growth: An Ecommerce Fire&Spark Fireside Chat
Tiny Tags began as a passion project in founder Melissa Clayton’s basement. Now, it is a multi-million dollar ecommerce business with nearly 100,000 Instagram followers and endorsements from
Read More
