Blog

On the latest episode of the Earned Media Podcast, Fire&Spark Managing Director Dale Bertrand talks to digital marketing consultant Eric Schwartzman about cause-related SEO, the future of
Read More

It’s not easy for search engines to choose the 10 best results for your query from 4 billion pages on the web. It takes sophisticated algorithms to efficiently crawl, filter and sort the entire
Read More

The technical approach to ecommerce SEO is no longer effective on its own. You can almost completely ignore the long list of technical issues your SEO consultant presents to you. Chasing SEO best
Read More

Thanks to mission-driven brands like Beyond Meat and Warby Parker, we all know that brand purpose is an incredibly powerful marketing asset. But many marketers don’t realize that any brand can
Read More

Tiny Tags began as a passion project in founder Melissa Clayton’s basement. Now, it is a multi-million dollar ecommerce business with nearly 100,000 Instagram followers and endorsements from
Read More