Apruve is a payment platform that works with enterprise businesses to automate B2B invoicing with a combination of embedded trade credit, A/R automation, and next-day financing. The company was interested in creating content that would not only rank, but educate their customers. They also wanted to increase organic leads, brand awareness, and rank on the first page for some key industry terms.
When Apruve approached Fire&Spark they didn’t have much educational content about how their service worked.They needed more educational content that would help inform new potential customers on how their service worked and the benefits of using it. Apruve partnered with Fire&Spark to create an SEO project plan that would allow them to update and consolidate their existing content, as well as create new content, to overcome these challenges and hit Apruve’s short and long term SEO goals.
Fire&Spark worked with Apruve to establish impactful SEO goals—and develop an SEO content strategy to achieve them.
Fire&Spark started with fixing technical issues that had prevented Google from properly indexing all pages on the site, and removing and consolidating identical pages. We then moved into metadata optimizations for existing content and creating new educational content. We targeted high-value service keywords and built FAQ and blog content to help educate potential customers on their service.
Our SEO content approach focused on selective and thoughtful keyword targeting and a high quantity (and high quality) content strategy, which propelled Apruve to a 33% increase in ranked keywords after only 5 months.
Fire&Spark successfully increased Apruve’s organic rankings, impressions, and traffic with a powerful strategy that prioritized in-depth keyword research, targeted content creation, and content optimization.
The pillars of our SEO content strategy were:
By optimizing Apruve’s website for high-value keywords, Fire&Spark successfully led them to an impressive 3x increase in non-branded organic traffic after only 5 months! They additionally saw a 33% increase in ranked keywords, a selection of which saw ranking increases of 27 positions on average!
Apruve also earned a number of featured snippets and secured high rankings for content we did around their educational service topics. Below is one example they earned for the keyword “b2b trade credit”:
By creating content around relevant, valuable keywords and better aligning existing content with user search intent, Fire&Spark’s SEO content strategies enabled this company to achieve impressive results in only a matter of months!
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