Cybersecurity Company Doubled its Ranked Keywords in Only 8 Months
A cloud-native logging and security analytics platform reached out to Fire&Spark for help with relaunching its site. We helped guarantee that no existing organic traffic would be lost during the relaunch. Additionally, we discovered high-value keywords to help numerous pages rank highly on the search engine results pages (SERPs).
Solution
Fire&Spark worked with the company to set meaningful goals and create an SEO strategy that would allow their business to achieve them.
We first addressed high-priority technical issues and restructured the site where necessary. We also launched 3 additional international versions of the site to target global consumers.
After optimizing existing content, Fire&Spark created content briefs for new blog articles. We developed effective, targeted content by researching and implementing high-value keywords to both the blog articles and a new Knowledge Center to assist with customer questions and concerns.
In addition, we designed and launched new competitor pages that targeted each of the cybersecurity company’s top competitors. These pages included numerous competitor brand name keywords which allowed our client to rank amongst them on the SERPs for branded queries.
