Their challenge was to update a website with a large product catalog for SEO with extremely limited engineering resources. Fire&Spark™ achieved a modest YoY increase in organic traffic with a few targeted optimizations.
Given the constraints on engineering resources to implement our recommendations, Fire&Spark™ conducted through research to ensure that we proposed a vetted strategy based on a few “low hanging fruit” opportunities. Our final recommendations included optimizing product pages for high value keywords, implementing a tagging feature and creating keyword-targeted collections pages.
Fire&Spark™ started with data analytics to better understand conversion rates for different types of organic keywords and SEO landing pages. This data analysis allowed our team to choose the most efficient optimization opportunities.
Next, our team performed keyword research to understand the keywords customers use to search for Grommet’s gift products in search engines. Then, we reviewed Grommet’s onsite SEO, conducted a thorough technical SEO audit and examined competing SEO strategies.
The technical SEO audit resulted in recommendations for:
6.22% organic sessions Q2 YoY 2017/2016
See how other lifestyle and ecommerce brands leveraged Fire&Spark’s SEO expertise for measurable success:
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