Tripled Organic Revenue with AI-Assisted, Conversion-Focused Strategy
Gunamuna, a leading baby apparel brand, partnered with Fire&Spark to build its online presence, drive more users to the site, and increase revenue from organic traffic. The cornerstones of the strategy were conversion-centric on-page eCommerce optimizations and generative AI-assisted FAQ content creation. With these two initiatives serving as the pillars of our strategy, we targeted transactional keywords, drove qualified traffic to gunamuna pages, and played a key role in 3x organic sales growth year-over-year.
Solution
Although gunamuna had established brand awareness in the market, their non-branded organic performance lagged behind competitors. Our initial keyword analysis revealed a need for on-page optimization and content creation to diversify the site’s non-branded keyword rankings.
However, traffic wasn’t the only goal – our SEO for Revenue strategy for gunamuna aimed to drive the right kind of traffic to the site, ensuring that users who landed on gunamuna’s pages were already in the market for baby apparel. We knew that if we didn’t pursue keywords with conversion intent, we might be able to attract traffic, but would miss on the primary goal: sales growth. With sales as our guiding light, we got to work on ranking for high-intent keywords.
Methodology
To meet gunamuna’s goals, we devised an SEO strategy focused on driving more clicks to the site and converting that organic traffic into revenue.
- Our team conducted in-depth keyword research and competitor analysis to identify missed opportunities and gain a deep understanding of how gunamuna’s target audience searches for baby apparel.
- We developed organic target personas based on our competitor research and keyword analysis. Our persona content strategy served as the foundation for our content creation, helping us understand and speak to the target audience’s preferences and pain points.
- We built out scalable, conversion-focused content with the help of AI to resonate with gunamuna’s buying personas. Our FAQs addressed important barriers to conversion and pointed users to relevant eCommerce pages. By using AI to speed up content generation, we were able to scale content creation faster, and manual involvement of subject matter experts ensured that content quality remained top-notch.
- Our team optimized the site’s product and collection pages for non-branded terms that mirrored the language our target audience uses and speaks to gunamuna’s unique differentiators as a brand.
Results
Our scaled strategy of AI-generated FAQs proved highly impactful, driving over 10,000 clicks within a few short months. Notably, all high-value product pages experienced substantial year-over-year increases in both traffic and revenue.
The brand secured prominent page 1 rankings for critical, non-branded transactional terms such as “baby swaddle wrap” and “bamboo footie pajamas,” significantly enhancing visibility in the space. Our SEO efforts contributed to a 556% surge in non-branded organic traffic over the past six months. Ultimately, gunamuna witnessed a staggering tripling of organic revenue year-over-year.
