Our client is an online media company that provides high quality technical content to millions of IT professionals. Their business relies on a high volume of organic search traffic to sell advertising. But, after a CMS migration of five different websites, they faced a sharp drop in organic search traffic. Our client needed help from a search marketing expert and brought on Fire&Spark™ to recover lost traffic and revenue.
We used our systematic, analytical process to 1) rule out factors that could not have caused the drop in traffic, and 2) discover the root cause of the problem.
Our process involved:
We found and resolved issues with missing content, inbound links pointing to 404 pages, and messy redirect chains, all resulting from the CMS migration.
The Fire&Spark™ team performed an exhaustive SEO audit of all five websites. We found that only three of the five sites experienced a severe traffic drop after the CMS migration, with a sharp decrease for two specific pages, and only one website accounting for nearly half of the drop in traffic. The other two sites had a long and steady decline in traffic before and after the migration.
Organic search traffic increased by 56% within 6 months and has been steadily growing since then.
See how other lifestyle and ecommerce brands leveraged Fire&Spark’s SEO expertise for measurable success:
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