A leading spring manufacturer sought to establish a strong, independent online presence after years of operating under their parent company’s website. This ambitious move involved launching a new website with the goal of not only retaining their existing customer base but also simultaneously growing their share of the competitive market.
Site migrations are notoriously risky, often leading to significant drops in traffic, revenue, and overall online performance, making Fire&Spark’s mission clear: Don’t just maintain organic revenue by ensuring flawless execution through this risky move; GROW IT. To achieve this, our client needed a strategy that would:
Their primary goal was to establish themselves as an independent force in the spring manufacturing industry, driving sustainable revenue growth and positioning their new site for long-term industry prominence.
Fire&Spark addressed these challenges by crafting an SEO strategy that aimed to not just mitigate risk but also capitalize on the migration as an opportunity for growth.
Our SEO strategy for the spring manufacturer aimed to drive the right kind of traffic to their new independent domain. This ensured that users landing on their site were qualified customers in the market to purchase bulk spring orders, minimizing the traffic and revenue risks often associated with site migrations.
We knew that if we didn’t pursue keywords with conversion intent, we might attract traffic but miss the primary goal: sales growth. With sales as our guiding light, we focused on ranking for high-intent keywords that would convert visitors into customers, turning the migration into an opportunity for revenue growth rather than a risk.
To meet the spring manufacturer’s goals, we worked with their development agency and subject matter experts to devise an SEO strategy that forefronted both the technical and content components that would leverage the migration for accelerated growth.
Conversion-Focused Site Migration
Targeting High-Intent Traffic
Conversion-Optimized Landing Pages
Collection Pages as Buy Guides
Fire&Spark’s revenue-focused SEO strategy reshaped the spring manufacturer’s online presence, establishing them as a strong, independent presence in the industry:
This significant growth demonstrates the effectiveness of targeting high-intent keywords and optimizing for conversions.
By aligning content with high-intent keywords and creating practical resources, Fire&Spark captured valuable search volume and engaged new audiences for the spring manufacturer.
Through focused keyword targeting and conversion-driven optimizations, Fire&Spark helped the spring manufacturer achieve first-page rankings for competitive, high-value keywords—including a #1 ranking for their most coveted keywords—elevating their visibility in a challenging market.
The manufacturer quickly built an independent brand presence, allowing them to rank alongside their parent company for high-value, competitive keywords.
Our SEO for Revenue strategy delivered sustained value well beyond the site migration, with the spring manufacturer’s website still seeing traffic growth from optimized pages. They continue to meet or outmatch their past performance pre-migration, solidifying their position as a leading supplier for industry professionals.
Site migrations are notoriously challenging, often leading to significant traffic and revenue drops. Fire&Spark not only preserved both of these metrics but achieved significant growth. So, what enabled Fire&Spark to succeed despite the challenges?
It’s simple:
With over 20 years of experience in B2B SEO, Fire&Spark focuses on what truly drives business growth. We understand the nuances of B2B SEO and develop strategies that align with our clients’ unique situations and objectives.
Unlike traditional agencies, Fire&Spark worked closely with the spring manufacturer’s internal team, crafting a strategy achieved the company’s long-term business goals, not just improvements to vanity metrics which don’t grow the bottom line.
The results speak for themselves:
Fire&Spark’s custom SEO approach continues to deliver sustainable growth and a high ROI for the manufacturer, underscoring the advantage of a strategy that prioritizes conversions and long-term scalability over short-sighted “best practice” optimizations.
See how other B2B companies leveraged Fire&Spark’s SEO expertise for measurable success:
Connect with Fire&Spark’s SEO strategists to discuss:
