Putting Patients First with 78% Increase in New Patient Acquisition

Industry: Digital Health
Client Name: Form Health

After years of stagnant growth, Fire&Spark delivered an SEO transformation for Form Health, achieving a 78% increase in patient acquisition. Our strategy centered on value-driven SEO tactics to build sustainable growth, boost visibility and establish Form Health as a trusted leader in the competitive digital health space.

78%

Patient Acquisition Increase

Patient-centric SEO directly impacted new patient acquisition, visibility, and industry authority.

The Challenge

Overview

Form Health, a telehealth provider offering physician-assisted weight loss programs, was struggling to gain traction in the competitive digital health market. Despite the demand for effective medical weight loss solutions, stagnant organic traffic was stalling patient sign-ups and leaving them overshadowed by larger competitors.

They needed a way to elevate their brand presence and reach patients searching for trusted, physician-led weight loss support. For Form Health, the challenge went beyond ranking in search results. They needed to deliver an online experience that empowered patients with education, clear information, and trusted guidance on their path to better health.

With their existing SEO efforts falling short, they realized that to stay competitive and relevant, they needed more than just rankings—they needed an SEO strategy focused on delivering real value to their patients. They sought Fire&Spark’s expertise to:

Deliver results in a way that reflects well on their brand image and strengthens their reputation in the industry.
Increase visibility on competitive and high-yielding search terms and traffic.
Provide their prospective and current patients with an honest, straightforward, and informative experience.
Establish trust with their healthcare audience to build industry credibility.

Their primary goal was to drive results without compromising on what matters most to healthcare audiences: trustworthy, credible information that genuinely improves lives.

Primary Challenges

Competitive Industry: Google holds content on health-related topics to exceptionally high standards, making the healthcare space particularly challenging to penetrate.
Content Credibility Gap: Their current SEO efforts were overly focused on keywords rather than delivering valuable expertise to prospective patients, resulting in superficial content that lacked real usefulness.
Lack of Authority: Without expert-led content on medical weight loss, Form Health struggled to establish the authority needed to rank and reach patients searching for trusted healthcare solutions.

Fire&Spark addressed these challenges by crafting an SEO strategy to deliver tangible business outcomes, including visibility, patient acquisition, and trust building.

The SEO Strategy & Implementation

To ensure our SEO efforts not only drive growth but also deliver real value to patients, we focused on creating content that educates, reassures, and builds trust. This led to our patient-centric SEO strategy.

The ultimate goal was to drive leads while providing value to patients.

Key Elements of the Strategy

High-Intent Content Development

Crafted SEO-optimized Q&A content tailored to common patient questions, addressing topics relevant to medical weight loss.
Added Q&A and informational content to existing landing pages, empowering patients with the information needed to make a healthcare decision.
Created a dedicated Q&A content hub that allowed patients to access reliable information, elevating Form Health’s online authority and increasing their chances of being featured in Google’s “People Also Ask” box and Featured Snippets.

Patient-Centric Keyword Research

Conducted in-depth research to identify the questions Form Health’s patients were asking when making medical decisions.
Targeted keywords aligned with these critical decision-making needs, attracting users who fit into Form Health’s patient journey.

Building Trust Through Industry Expertise

Collaborated with medical practitioners to ensure the trustworthiness of Form Health’s Q&A content. This ensured that every piece of content was medically accurate, deeply informative, and aligned with patient needs, allowing Form Health to position itself as a credible, patient-first resource.
Partnered with healthcare experts to incorporate HIPAA-compliant methods across all content, ensuring it met the highest standards for patient safety.

Ongoing Optimization and Expansion

Fire&Spark conducted continuous keyword research and added new Q&A content to anticipate patient needs, enhancing the telehealth provider’s reputation and credibility in a way that resonates with healthcare audiences and helps patients make informed decisions.

Each facet of our strategy was crafted to combine results-driven tactics with patient-oriented content, ensuring that Form Health could build trust in the industry while driving new patient acquisition.

The Results & Business Impact

Fire&Spark’s patient-centric SEO strategy reinvigorated Form Health’s online presence, producing measurable and transformative results:

78% Increase in Patient Lead Submissions

This significant growth reflects the success of a targeted Q&A content approach, which engaged prospective patients with relevant, high-intent information and drove conversions.

479% Growth in Organic Clicks within 8 Months

Fire&Spark’s Q&A strategy resulted in a substantial increase in organic clicks—from an average of 28 per month to over 1,740—highlighting the effectiveness of content aligned with patient needs.

9.29x Increase in Ranked Keywords

By optimizing pages with targeted, medical weight loss-related keywords, Form Health saw a 9.29x increase in keywords they ranked for, improving their reach in a competitive space.

Boosted Discoverability and Patient Engagement

Fire&Spark’s Q&A content led to a 32% month-over-month increase in organic landing pages indexed by search engines, creating more opportunities for new patients to find and trust Form Health’s services.

Looking Forward Long-Term Value

Although our initial SEO strategy was implemented a few years ago, we continue to work with Form Health and witness the lasting impact of our efforts. Today, conversions are no longer their top priority—they have more patients than they can handle, with a steady influx of new patients to sustain growth. Their focus now is on maintaining the competitive edge that Fire&Spark established, ensuring they remain top of mind for prospective patients.

Our patient-centric SEO strategy has delivered Form Health the sustainable ROI needed to fuel long-term business growth.

Why Fire&Spark for Form Health?

Form Health had experienced years of stagnant organic metrics, so what allowed Fire&Spark to deliver transformative results?

The answer is simple:

With over 20 years of experience in digital health SEO, Fire&Spark focuses on what truly drives meaningful business growth. Our SEO strategies are designed to support the entire patient journey, creating trusted content that converts across all channels—not just organic search.

Unlike traditional agencies, Fire&Spark understands that digital health SEO isn’t just about boosting metrics; it’s about improving patients’ lives through clear, credible, and informative content.
The results tell the story:

Fire&Spark’s custom SEO approach has delivered sustainable growth and an impressive ROI for Form Health, highlighting the power of a strategy tailored to the unique needs of the healthcare industry over generic “best practices.”

More Results

See how other digital health brands leveraged Fire&Spark’s SEO expertise for measurable success:

30X

Organic Conversion Growth in 2 years

See the Results

Organic Conversion Growth in 10 Months

Discover How

Ready to See How SEO Can Drive Results for Your Business?

Connect with Fire&Spark’s SEO strategists to discuss:

Aligning your SEO strategy with revenue goals
Identifying high-value customer acquisition opportunities
Developing a custom, ROI-focused SEO approach