Position your brand as a trusted source for patients and partners alike.
Craft strategies that balance innovation with regulatory requirements.
Connect with audiences who are actively seeking your solutions.
Stay ahead of shifting patient expectations and market trends.
To drive measurable growth in digital health, SEO must do more than attract traffic – it needs to connect the right patients with the right care at the right moment. Fire&Spark’s strategies are designed to build trust, ensure compliance, and deliver meaningful, patient-centric results.
Market Insight & Patient Behavior Analysis
We analyze patient search behavior to uncover search intents and content opportunities that align with their journey – from researching symptoms to finding care providers.
Additional consultations with providers, enrollment teams, and subject matter experts allow us to create a web experience that not only acquires patients, but also helps answer the burning questions they have about their health and care.
Trust-Centric Content Strategies
Our team drives medically accurate, empathetic content strategies that resonate with patients and adhere to healthcare compliance standards.
Our content strategies build authority and ensure that search engines, patients, and medical professionals alike recognize your brand as a trusted resource.
Lower Patient Acquisition Costs (CAC)
As the digital health market becomes more crowded and marketing platforms introduce new restrictions, customer acquisition costs are only increasing.
By focusing on high-intent organic keyword ranking opportunities and developing best-in-class web content, Fire&Spark deploys long-term organic growth strategies with significantly lower CAC than paid channels.
Technical Excellence with Healthcare-Specific Expertise
From optimizing site speed to ensuring mobile accessibility, we address every technical factor that influences search engine rankings and provide a seamless patient experience from landing through enrollment.
Local SEO to Reach Nearby Patients
With targeted location-based strategies, we enhance visibility for “near me” searches and help brick-and-mortar practices and telehealth providers effectively connect with patients in their service area.
An added focus on attracting patients with accepted insurance plans ensures that we connect with as many right-fit patients as possible.
Human-Oriented Authority Building
Using proven, data-backed tactics, we demonstrate your “real world” authority both on- and off-site, developing a genuine foundation of trust with both search engines and prospective patients.
Our proven strategies have helped digital health organizations achieve measurable success.
Nate Griffith
Co-Creator, Dr TMS Therapy
“As Fire&Spark learned about our business and treatment for patients, they developed a creative strategy to help us go big and dominate the market. I wanted to beat my competitors; get as much business as possible. Fire&Spark supports that.”
We bring specialized understanding of digital health SEO to create solutions that meet the unique needs and complexities of the industry. Here’s why CMOs and marketing leaders trust us to deliver results:
We prioritize strategies that focus on patient education and empowerment, driving meaningful engagement with patients actively seeking care.
Our tools and strategies meet healthcare regulations while maintaining impact, ensuring your content is both compliant and competitive.
From enhancing patient experiences to improving online conversion rates, we align SEO with your broader marketing to support long-term growth and acquisition goals.
We design strategies that anticipate and adapt to algorithm shifts, emerging technologies, and evolving patient behaviors.
Custom dashboards, performance assessments, and our iterative approach ensure accountability, continuous improvement, and measurable ROI.
Your mission to connect with patients deserves strategies that prioritize trust, visibility, and measurable impact.
Speak with one of our strategists to discover how Fire&Spark can amplify your digital health initiatives with precision and expertise.
We provide in-depth audits to uncover competitor strengths and weaknesses, identify untapped opportunities for content and technical improvements, and find where the insights can guide our SEO strategy for you to best capture more market share and position your brand ahead.
Want to outpace your competition?
Content is at the core of everything we do. Our approach includes high-quality, relevant content that speaks to your audience’s needs at every stage of their journey – from initial awareness to final purchase. Through content lifecycle management, we ensure your content stays fresh, impactful, and aligned with evolving market demands.
Ready to create content that converts?
We employ tried-and-tested strategies to enhance your website’s authority, improving rankings and establishing credibility in your industry. Through thought leadership, strategic partnerships and targeted link-building, we boost your online presence.
Let us help you establish authority and build trust.
Stay ahead of the curve with data-driven foresight. Using machine learning and predictive analytics, we anticipate search performance trends and provide recommended optimization, enabling us to refine, test and deploy SEO strategies in advance, ensuring you’re always one step ahead.
Let’s use data to future-proof your SEO.
Technical SEO is often oversimplified, but we understand how crucial it is to your success. Our comprehensive approach ensures every technical detail – from page speed to indexation and structured data – supports your visibility and conversion goals.
Time to optimize for peak performance.
Migrating to a new website can be a risky move, but with Fire&Spark, it’s an opportunity to grow. We handle the end-to-end SEO migration process, mitigating risks to traffic and rankings, ensuring that your search visibility continues to grow seamlessly.
Your migration shouldn’t be a disruption or downgrade in SEO.
The future of search is here. We craft strategies that align your content with the conversational AI outputs of platforms like ChatGPT, Bard, and Bing Chat, ensuring your brand thrives in the era of generative AI, now and as it continues to evolve and influence search trends going forward.
Embrace the AI-powered future of SEO.
Whether you’re on WordPress, Shopify, or another major platform, our experience runs deep. We understand the unique optimizations needed for each CMS, and customize our approach to ensure that your SEO strategy is seamlessly aligned with your platform’s capabilities.
Let your platform work better for you.
