We Fix Broken SEO Campaigns
Most SEO campaigns fail to grow your business. Why? They care about the wrong metrics.
We specialize in fixing broken SEO campaigns by shifting the focus from rankings and traffic to conversions and sales. The end result: strategic, ROI-driven investment. With SEO for Revenue™, conversion strategy is the guiding light of your campaign, not an afterthought.
Rankings Don't Pay the Bills
SEO has always been about search rankings. But, most SEO campaigns deliver rankings and traffic without generating conversions and sales.
Successful SEO campaigns create tangible business impact measured in dollars, not just rankings.
SEO is Changing (rapidly)
Intense Competition
Competition for search visibility is greater than ever
Generative AI
Search engines will provide searchers with information and answers personalized to their needs
Algorithm Changes
AI search engines are a game changer for SEO
Optimize for Revenue, not Traffic
Organic traffic is worthless if it doesn’t convert. Conversion optimization is an afterthought for most SEO campaigns.
Real business impact is measured in dollars, not rankings. Conversion strategy must be baked into your SEO strategy.
SEO For Rankings
SEO For Revenue
SEO for Revenue Case Study
Crafting CTAs Aligned with Search Intent Leads to a 32% Increase in Conversions
- Interviewed Salespeople
- Aligned CTAs with Visitor Intent
- Developed Organic Conversion Paths
- Crafted Targeted CTAs
Introducing SEO for Revenue™
SEO best practices are usually implemented without conversion optimization in mind. This leads to SEO campaigns that generate organic traffic, but not sales. At Fire&Spark, we craft SEO strategies with conversion as the primary goal – resulting in an entirely different approach to SEO. We’ve replaced the outdated “SEO for ranking” approach with our innovative SEO for Revenue™ framework.
Modern SEO for AI Search Engines
Benefits
- Increase revenue, not just traffic
- Laser focus on hight intent traffic
- Selective investment, not endless investment
- Increase sales on all marketing channels
How it Works
- Start with up-front conversion optimization – not just an SEO audit
- Establish authority through relationships – not just backlinks
- Customer interviews to drive strategy – not just keyword demand
SEO for Revenue is right for your brand if...
🔴 You want more predictable SEO results
🔴 You are playing the SEO long game
🔴 You want to build long term customer relationships
🔴 You’re tired of endless SEO investment
DIFF Eyewear, a quality eyewear brand, aimed to rank for top industry keywords like “blue light glasses” and boost organic revenue. Facing competition from established brands and educational pages, they merged product and educational content into a unique buying guide-style page. This innovative approach propelled them from 51st to 3rd position within three months, ranking alongside industry leaders like Warby Parker and resulting in a 124% surge in organic revenue.
➤ The step-by-step SEO for Revenue process
➤ Successful SEO for Revenue case studies
➤ Tips for building a successful conversion-focused SEO strategy
➤ Templated Content Recipes
