Fire&Spark

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark

Telehealth SEO

SEO and Content Marketing for Telehealth

Google places a higher burden on healthcare brands to earn trust around their website, products, and services. The most effective way to develop this trust – and rank high in search results – is by building the website’s authority. There’s where Authority First SEO™ comes in.

Authority First SEO™ Approach for Healthcare

Keyword Research

Healthcare keyword research prioritizes traffic quality rather than volume.

  • Research and implement keywords related to your product or service.
  • Prioritize keywords related to relevant health conditions.
  • Optimize for drug taking reminder keywords.

Authority Building

Websites with a high domain authority are most likely to rank highly on the SERPs.

  • Generate reviews on Google and other relevant review sites.
  • Earn backlinks from health websites, podcasts and blogs.
  • Develop content in partnership with reputable health organizations.

Content Development

Valuable content should draw in organic traffic by answering searcher’s queries.

  • Build an FAQ around health-related questions and concerns.
  • Publish articles on the conditions supported by your product/service.
  • Develop educational pieces related to payments and health insurance.

Local SEO

Rank amongst competitors in your area and generate more foot traffic.

  • Develop pages targeting local keywords.
  • Launch, optimize, and build citations for Google My Business listings.
Chris Turitzin

“Fire&Spark spans the entire spectrum of SEO work: content creation process, keyword identification, measurement, and website optimization. They look out for our entire SEO life, so we don’t need to worry about it.”

– Chris Turitzin, Chief Product and Growth Officer, Bicycle Health

Case Study

34% Month-Over-Month Increase in Organic Revenue in Nine Months

A telehealth company sought to increase organic traffic, conversions, and revenue. Fire&Spark built the brand’s authority with a keyword and content strategy that focused on high quality traffic for priority search terms. In all, Fire&Spark’s Authority First SEO™ approach boosted organic revenue by 34% month over month in less than a year.

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